Symbiosis Between Marketing and Advocacy is Vital
Summer 2020
The crisis presents a real opportunity for advocacy and marketing to come together and operate quickly - something that normally would have taken months or years to resolve - to achieve very short-term milestones. While we seek support from our constituents to help those most in need, we also want them to raise their voices to ensure stakeholders understand what is necessary in the moment.
Defining the roles and maintaining the connection points between two departments charged with the constituent journey is one that gets messy and challenging. But to move the public to act and see themselves as the ones leading the efforts (with the cause's support), the two teams must agree on how marketing will acquire and bring constituents to a state of advocacy at the same time advocacy is advancing a constituent's participation and using their voice on a family, local and national level.
