Movement Demands Must Be Clear and Easy to Adopt
A movement succeeds when its organizers do two things:
Articulate opposition to a policy or cultural/public behavior based on a challenge or need in the community, and
Make clear demands for change that are easy for the public and movement supporters to adopt.
In the moment we are in right now, we have seen organizers of the Black Lives Matter movement be clear with their demands and expectations, making it easy for protestors and the public to adopt common language for talking with stakeholders and civic leaders. Any movement without clear, short-term agenda items the public can adopt doesn't offer a real opportunity to engage those unknowledgeable and unaware through media and other means.
