Young Americans Support Companies That are Involved in Social Issues
Winter 2020
The tumultuous year that was 2020 saw many companies, both big and small, global and local, step up by contributing money, shifting operations, supporting employees and taking other significant steps to be helpful during the pandemic. Young Americans supported these companies: Nearly three-fourths thought companies or brands that communicated about COVID-19 had “a great deal” or “some” influence on people's attitudes toward infection prevention. In June, as the racial equity movement kicked off, three-fourths thought the same about the potential for companies to influence people’s attitudes toward social issues. Two-thirds thought the same about election participation.
We now have years of evidence showing that young Americans expect companies to be actively engaged in improving the world, and they will support companies that do so (and avoid those that do not).
