Movements Succeed When You Lead From Outside the Spotlight

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Fall 2020

No single leader has emerged from among the thousands of protestors who continue to gather to demand racial equity – which seems to be the key to the movement’s success.

According to Slate, “Decentralized protest movements have become the norm in recent years. … The most frequently credited reason for this change is the advent of social media.” The article quotes Patrisse Cullors, originator of the hashtag #BlackLivesMatter, as saying the movement for racial equity is not leaderless; in fact, she says, it’s “leader-full”.

The key to true leadership of a movement is how well you can use your influence to give voice to constituents and those within the movement. By giving them a platform from which to be seen and heard, they can and should be the voice of the campaign. 

Read: Giving Voice to Your Supporters

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Online Discourse Correlates with Actions