Movements Pressure Companies to Match Words with Actions
Summer 2020
As individuals demand change, they are seeking stakeholders to do more than just agree with the movement's beliefs. The expectation is for above-and-beyond tangible actions. Though they may use different terms, the public is demanding that companies practice a corporate social mindset. Listening to and learning from individuals and society can help companies shape active and authentic initiatives and products/services that speak to social issue needs.