Leaders Exercising a Social Mindset Make Actions Meaningful
Fall 2020
A leader with a corporate social mindset applies their thinking both externally and internally in every decision. For example, a company can make a philanthropic gift toward racial equality (external), but still have no people of color in management positions (internal).
A corporate social mindset looks at one’s own biases and makes changes accordingly – and with brands today expected to be transparent, customers and employees won’t be shy about calling out a company that doesn’t walk the walk.
The Corporate Social Mind Research Report: The Public’s Expectations of Companies to Address Social Issues was released in July. The report shows that almost 60% of the public wants companies to give an opinion specifically on racial equity, social justice and anti-discrimination.
