Accessibility forecasts success

Ease of access for everyone who may want to participate will be a measure of any movement’s potential for success. In one example from recent research, running event participants now prefer walks or walk/runs, a lower threshold for entry. Organizations today must address the ever-more-vocal demand for more inclusivity and accessibility. Higher expectations in order to engage translate into lower levels of interest and support.

Read: Running USA looking for ways to connect with Gen Z, young millennials